Why Professional Photography & Virtual Tours Matter When Selling Your Halifax Home
Let’s Talk About First Impressions (They Matter!)
Picture this: you’re scrolling through online listings, looking for your dream home in Halifax, Nova Scotia. One home has stunning, high-quality photos that make you feel like you’re already living there. Another has dark, blurry images that make it hard to tell if the kitchen even has countertops. Which one are you clicking on?
Exactly.
In today's digital world, homebuyers start their search online. If your listing doesn’t grab their attention immediately, they’ll move on—fast. That’s why professional photography and virtual tours are game-changers when selling your home. In this post, we’ll break down why high-quality visuals matter, how they help sell homes faster and for more money, and how the Perkins Group can make your listing stand out.
Photo: Trevor Kennedy - Eye Capture Images
The Power of First Impressions in Real Estate
Buyers Make Snap Decisions Online
Did you know that listings with professional photos receive 118% more views than those with amateur or no images? (Source: Redfin) That means nearly double the potential buyers looking at your property!
Buyers form opinions within seconds of seeing your listing, so those first few images can make or break their interest.
Your Online Listing = Your First Showing
With 90% of buyers starting their home search online (Source: NAR), your photos and virtual tours replace the traditional first showing. If your home doesn’t look great online, there’s a good chance buyers won’t bother seeing it in person.
Photo: Trevor Kennedy - Eye Capture Images
The Real Benefits of Professional Photography
1. Homes Sell Faster
Want to sell your home quickly? Listings with professional photos sell 32% faster than those with low-quality images (Source: VHT Studios). That means fewer days on the market and a smoother selling process for you.
2. Higher Sale Prices
Here’s the kicker: professionally photographed homes can sell for up to $11,000 more than homes with amateur photos (Source: Redfin). Better photos attract more buyers, create competition, and help you get top dollar.
3. More Buyer Interest (More Clicks, More Showings!)
A listing with high-quality images gets 61% more online views than one without (Source: Zillow). More views = more potential buyers = more offers. It’s simple math!
Why Virtual Tours Are a Must-Have
1. Attracts More Buyers, Including Out-of-Town & Cross-Nation Ones
With Halifax growing as a hotspot for both local and cross-nation buyers, virtual tours make it easy for long-distance buyers to explore your home without travelling. In fact, 87% of buyers find virtual tours helpful when shopping for a home (Source: Realtor.com).
2. Engages Buyers Longer (Keeps Them Interested!)
The longer a buyer spends looking at your listing, the more likely they are to schedule a showing. Virtual tours keep buyers engaged and increase time spent on listings by 500% (Source: Matterport).
3. Filters Out Less Serious Buyers
Let’s be real—not every buyer who schedules a showing is serious. Virtual tours help filter out window shoppers, so only the most interested buyers book an in-person visit. This saves you time and effort!
The Winning Combo: Professional Photos + Virtual Tours
1. Show Off Every Angle
High-quality photos capture the best features of your home, while a 360-degree virtual tour gives buyers an interactive experience. Together, they provide the full picture (literally).
2. Storytelling Through Visuals
Professional photographers don’t just take pictures—they tell a story. They highlight the cozy living room, the sun-filled kitchen, and the inviting outdoor space. These visuals help buyers emotionally connect with your home.
3. Boosts Marketing & Social Media Reach
Professional photos and virtual tours are gold for social media marketing. Listings with eye-catching visuals get more engagement on Facebook, Instagram, and YouTube, helping your home reach even more buyers.
How The Perkins Group Makes Your Listing Stand Out
At The Perkins Group, we don’t just list homes—we market them to sell fast and for top dollar. That’s why every listing includes:
✔️ Professional Photography
We work with expert Halifax real estate photographers at EyeCapture Images to capture your home in the best light (literally).
✔️ High-Quality Virtual Tours
We use Matterport 3D tours and HD walkthrough videos to create an immersive experience for buyers.
✔️ Strategic Online Marketing
Your listing gets maximum exposure on Realtor.ca, Zillow, HalifaxCondos.co, and social media to attract the right buyers.
Ready to Sell? Let’s Get Started!
If you’re thinking about selling your home in Halifax, Nova Scotia, don’t underestimate the power of professional photography and virtual tours. They make a huge difference in how fast your home sells and how much money you walk away with.
Don’t let your listing get lost in the crowd! Reach out to The Perkins Group today for a free home evaluation and let’s create a marketing plan that gets your home SOLD.
Author: Jordan Gunn
Operations and Marketing Manager
Perkins Group
Keller Williams Select Realty